Joneses Movie - 1752 Words

Bonus Assignment Joneses (2009) Movie 1. Summarize the movie – what is it about, what does it tell us about the marketing community that we live and work in, is what they did ethical or not? This movie starts with the idea that a family comprising of parents along with their two children shifting to a new town. This family belonged to a high SEC and settled in a town where mostly people belonging to higher SEC were residing. They behave as if they are a real family but in reality, they are marketing people who settled in a town in order to promote different upscale products and services which were provided to them by their company. Each member of the family was a corporate employee, hired on a contract to market high end products to†¦show more content†¦It was again his own decision, Steve did not force him to buy them, if he was not able to afford them so he should not have purchased in the first place. This also does not make this method of promotion unethical because it is the marketers work to creatively promote their offerings and the decision lies in the hands of the consumers. 2. Identify which activities that they did for marketing could have done via interactive/social marketing and achieved better results? The marketing of the products/services in this movie was carried out by showing the consumers it’s actually usage in their daily lives. Few of the activities which they used for some products; if marketed via the interactive/social media would have achieved better results included: †¢ Safari travel agent: They mentioned during a dinner that Safari Tourists plan the vacations very well. For a service like travel agents, consumers require more information before they actually finalize it. This can be done with the help of an interactive website through which they will provide detailed information about their packages, service, contact them, etc. They can also have a fan page on Facebook though which they will be able to create awareness about their service and answer any queries related to them. They can even collaborate with Google Adwords and get their adsShow MoreRelatedModern Society Is Unethical Using The Emulation Theory1567 Words   |  7 Pageswith their neighbors and friends in order to be considered of high status because individuals desire things that they can not have. The movie â€Å"The Joneses† is an example status competition as. The main characters move into an upscale neighborhood creating envy, jealously, and consumption when trying to get their neighbors and peers to keep up with them. The Joneses are actually salesmen pretending to be a â€Å"normal† family while those around them crave the items they are â€Å"selling† and eventually puttingRead MoreEssay about Belonging1066 Words   |  5 Pagespast experience etc. These aspects of belonging are extensively shown within Peter Skrzynecki’s ‘Immigrant Chronicle’; in particular the poems ‘Feliks Skrzynecki’ and ‘in the folk museum’. Belonging and all of its aspects are also shown through the movie ‘Dead Poets society’ and particularly through the characterisation of Mr Keating and Todd Anderson. Although they all have belonging placed within their storyline; they all have different aspects of connection whethe r it is positive or negative. InRead MoreIs Facebook The Devil?918 Words   |  4 Pagessite was designed for the school campus to share educational ideas. Later, access to Facebook opened up to Ivy League schools and then to all U.S. college universities. 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We are reminded of this fact in subtle ways. While watching a movie Saturday afternoon on T.V., I learned that statistics estimate that two-thirds of homeless men and one-third of homeless women suffer from mental illness. Advocates for the rights of the mentally ill have helped develop new laws to protect the mentallyRead MoreReview of ‚Äà ²Dressed to Kill: Consumption, Style and the Gangster (Ruth, 1996)‚Äà ´2868 Words   |  12 Pagesled members of the American society increase their spending in search for happiness and individual distinctiveness. A typical convention of gangster genre films was the opening scene to be in a luxurious location such as cabarets and nightclubs, the movie viewers are being introduced to an extravagant world of consumption, to which they will aspire. Consumption had long served the role of announcing social status, which is apparent from Americans aspiring for fulfilment and identity, from new increasedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesimportant thing, not the test results. Should the advertisements cease or not? _______ Cease to advertise _______ Continue to advertise 3. After several proï ¬ table years, the Bob Cummings Organic Vitamin Company was made available for sale. Bob’s movie and TV appearances precluded him from keeping track of a large company, and it became apparent that, if present trends continued, the company would either have to expand substantially or lose a large share of the market. Several ï ¬ rms were interested