Joneses Movie - 1752 Words

Bonus Assignment Joneses (2009) Movie 1. Summarize the movie – what is it about, what does it tell us about the marketing community that we live and work in, is what they did ethical or not? This movie starts with the idea that a family comprising of parents along with their two children shifting to a new town. This family belonged to a high SEC and settled in a town where mostly people belonging to higher SEC were residing. They behave as if they are a real family but in reality, they are marketing people who settled in a town in order to promote different upscale products and services which were provided to them by their company. Each member of the family was a corporate employee, hired on a contract to market high end products to†¦show more content†¦It was again his own decision, Steve did not force him to buy them, if he was not able to afford them so he should not have purchased in the first place. This also does not make this method of promotion unethical because it is the marketers work to creatively promote their offerings and the decision lies in the hands of the consumers. 2. Identify which activities that they did for marketing could have done via interactive/social marketing and achieved better results? The marketing of the products/services in this movie was carried out by showing the consumers it’s actually usage in their daily lives. Few of the activities which they used for some products; if marketed via the interactive/social media would have achieved better results included: †¢ Safari travel agent: They mentioned during a dinner that Safari Tourists plan the vacations very well. For a service like travel agents, consumers require more information before they actually finalize it. This can be done with the help of an interactive website through which they will provide detailed information about their packages, service, contact them, etc. They can also have a fan page on Facebook though which they will be able to create awareness about their service and answer any queries related to them. They can even collaborate with Google Adwords and get their adsShow MoreRelatedModern Society Is Unethical Using The Emulation Theory1567 Words   |  7 Pageswith their neighbors and friends in order to be considered of high status because individuals desire things that they can not have. The movie â€Å"The Joneses† is an example status competition as. The main characters move into an upscale neighborhood creating envy, jealously, and consumption when trying to get their neighbors and peers to keep up with them. The Joneses are actually salesmen pretending to be a â€Å"normal† family while those around them crave the items they are â€Å"selling† and eventually puttingRead MoreEssay about Belonging1066 Words   |  5 Pagespast experience etc. These aspects of belonging are extensively shown within Peter Skrzynecki’s ‘Immigrant Chronicle’; in particular the poems ‘Feliks Skrzynecki’ and ‘in the folk museum’. Belonging and all of its aspects are also shown through the movie ‘Dead Poets society’ and particularly through the characterisation of Mr Keating and Todd Anderson. Although they all have belonging placed within their storyline; they all have different aspects of connection whethe r it is positive or negative. InRead MoreIs Facebook The Devil?918 Words   |  4 Pagessite was designed for the school campus to share educational ideas. Later, access to Facebook opened up to Ivy League schools and then to all U.S. college universities. Eventually, Facebook caught on with gaining worldwide popularity, there is even a movie about the social networking giant. Tech savvy teens and â€Å"hip† parents and grandparents were joining the fun. Facebook also helped inspire the ideas of other social media applications such as, Twitter and Instagram. Twitter, which started out as aRead More Affluenza: To Buy or Not To Buy Essay775 Words   |  4 Pagesdisease is called affluenza, which is derived from the word â€Å"affluence,† meaning: abundant supply, wealth, and riches. Affluenza has been described as: â€Å" 1. The bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses. 2. An epidemic of stress, overwork, waste and indebtedness caused by dogged pursuit of the American Dream. 3. An unsustainable addiction to economic growth.† It is a fact that â€Å"advertisers who promote and shape a consumer’s way of life seek to conditionRead MoreThe World Is Not A Stagnant Entity1688 Words   |  7 PagesInnovation—Netflix Prior to the development of Netflix, movies could be rented at retail outlets such as Blockbuster and Hollywood Video. Netflix completely changed the industry for viewing movies at home, without DVD or VHS purchase, through its television and movie streaming service. The market for online streaming didn’t exist until Netflix created it; the company completely disrupted the industry and actually made several companies and services obsolete. Netflix was a small company with an innovative idea—theRead More Homeless - The Ignored Community Essay example1497 Words   |  6 Pagesare just incapable of taking care of themselves. Clearly, not everyone winds up on the streets because of job layoffs. Mental illness has forced many people to the streets. We are reminded of this fact in subtle ways. While watching a movie Saturday afternoon on T.V., I learned that statistics estimate that two-thirds of homeless men and one-third of homeless women suffer from mental illness. Advocates for the rights of the mentally ill have helped develop new laws to protect the mentallyRead MoreReview of ‚Äà ²Dressed to Kill: Consumption, Style and the Gangster (Ruth, 1996)‚Äà ´2868 Words   |  12 Pagesled members of the American society increase their spending in search for happiness and individual distinctiveness. A typical convention of gangster genre films was the opening scene to be in a luxurious location such as cabarets and nightclubs, the movie viewers are being introduced to an extravagant world of consumption, to which they will aspire. Consumption had long served the role of announcing social status, which is apparent from Americans aspiring for fulfilment and identity, from new increasedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesimportant thing, not the test results. Should the advertisements cease or not? _______ Cease to advertise _______ Continue to advertise 3. After several proï ¬ table years, the Bob Cummings Organic Vitamin Company was made available for sale. Bob’s movie and TV appearances precluded him from keeping track of a large company, and it became apparent that, if present trends continued, the company would either have to expand substantially or lose a large share of the market. Several ï ¬ rms were interested

If I Could Live Here! Free Essays

If I could live in one place out of the country I probably would have to say I would live somewhere in Italy, either in Rome, Venice, or Tuscany. I have always admired Italy because of its beautiful scenery and the magnificent architecture. If I were to live in Italy I would not live in the big city even though it is full of wonderful adventures around every corner and the buildings are magnificent I would probably end up living somewhere out in the country side because of the scenery that is there. We will write a custom essay sample on If I Could Live Here! or any similar topic only for you Order Now All of the antique houses and the magnificent vineyards are just simply breathtaking. If I were to live in Rome, Italy I probably would live in the city because that is where all of their architecture is like the Colosseum, or the Trevi fountain, or Saint Peters Basilica. I would love just waking up in the morning and looking out of my window and seeing these magnificent buildings and being able to enjoy the nightlife. If I were to live in Venice I would probably also live in the city but I would live along the canal because I love the way it looks during the day and night when you are along the canal and the soothing sound of the water. I would also like to live in Venice because of the boat rides that you can take around because I think that would be a fun way to get around anyplace that you go. And if I lived in Tuscany I would defiantly live in the country because the scenery there is simply breathtaking and I would own a small little vineyard and live in a cute little antique house. I love the idea of living in the country because it just looks amazing in the morning at the break of dawn and at sunset. So as you can probably already tell Italy would be my ideal place to live because I just love it. Because not only is it remote and you can stay out of the busyness of the city and go live in the country if that is what you like. But if you like living in the city and seeing all of the architecture. And that’s what I like about Italy is its versatility. How to cite If I Could Live Here!, Papers

Intro and Body paragraph for The Story of an Hour Essay Example For Students

Intro and Body paragraph for The Story of an Hour Essay Question: What does Kate Chopins short story The Story of an Hour communicate about how feelings of freedom can influence ones perspective? Often the feeling of freedom can influence ones perspective on many situations; this influence can often cause feelings or emotions considered wrong by the social norm. In the short story The Story of an Hour by Kate Chopin the main character, Louise Mallard proves this. At first she is devastated by the news of her husbands death. Later on she starts to struggle with her inner emotions, and attempts to sort them out in solitude. Finally she realizes her true perspective on the matter of her husbands death. Therefore we can conclude that the feeling of a newfound freedom influenced Mrs. Mallards perspective. Finally she realizes her true perspective on the matter of her husbands death. We see this is a gradual realization as in the beginning Mrs. Mallard weeps with a sudden wild abandonment, but once in her room she sobs ike a child continues to sob in sleep after crying to sleep. After the realization she would cry at the funeral there is no further thought of tears, telling us Just how happy she is and believes she will be without her husband. With this newfound sense of delight, She prays, life be long when only a day before she shuddered at the thought. Not only is she happy, but also she is exited and looking forward to her days of independence. There would no longer be a powerful will bending hers, Mrs. Mallard believes as she walks Like a goddess of victory, only to fall in defeat at the sight of her husband, alive and well. These extreme circumstances have let Mrs. Mallard have a taste of a feeling otherwise forbidden. This thought like a poison consumed her eventually killing her when Mr. Mallard comes home. Over the course of the hour, the feeing of freedom changed Mrs. Mallards outlook on the situation, it caused her to feel the exact opposite of what was expected, showing that even Just the thought of freedom is enough to spark a wildfire.

Supervision scenarios free essay sample

In the first supervision scenario there is an example of patient’s noncompliance with MDs protocol. The orthopedic MD should be contacted by PT prior to initiation of exercises to verify for any protocol adjustments. Since this case involves stretching that requires continuous examination and evaluation throughout the intervention it’s required to be performed exclusively by the physical therapist as stated in APTA Guidelines: â€Å"The physical therapist’s scope of practice as defined by the American Physical Therapy Association Guide to Physical Therapist Practice includes interventions performed by physical therapists. These interventions include procedures performed exclusively by physical therapists and selected interventions that can be performed by the physical therapist assistant under the direction and supervision of the physical therapist. Interventions that require immediate and continuous examination and evaluation throughout the intervention are performed exclusively by the physical therapist. † [1] However ATCs are trained and allowed to perform stretching for athletes since it’s part of athletic rehabilitation as supported by Illinois Athletic Trainers Practice Act: â€Å"[†¦] H. We will write a custom essay sample on Supervision scenarios or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Provision of on-site injury care and evaluation as well as appropriate transportation, follow-up treatment and rehabilitation as necessary for all injuries sustained by athletes in the program. † [2] Assignment #3 Supervision Scenario Case #1 I think the intervention could be delegated to ATC since Illinois Athletic Trainers Practice Act supports that. However according to APTA Guidelines for supervision of support personnel it should be performed under direct personal supervision as stated: â€Å"Physical therapy aides are any support personnel who perform designated tasks related to the operation of the physical therapy service. [†¦] Direct personal supervision requires that the physical therapist, or where allowable by law, the physical therapist assistant, be physically present and immediately available to direct and supervise tasks that are related to patient/client management. The direction and supervision is continuous throughout the time these tasks are performed. The physical therapist or physical therapist assistant must have direct contact with the patient/client during each session. †[3] Reference: 1. (PROCEDURAL INTERVENTIONS EXCLUSIVELY PERFORMED BY PHYSICAL THERAPISTS HOD P06-00-30-36). 2. (225 ILCS 5/) Illinois Athletic Trainers Practice Act 3. (PROVISION OF PHYSICAL THERAPY INTERVENTIONS AND RELATED TASKS HOD P06-00-17-28 [Amended 06-99-10-12] Assignment #3 Supervision Scenario Case #2 In the second supervision scenario PT made mistakes by not verifying pt’s medical Hx and WB status with MD’s office or hospital and not being specific with type of hip replacement done prior to developing appropriate plan of care. A physical therapist may delegate a patient to a physical therapist assistant as long as at least general supervision occurs. In Illinois practice act we ca read: â€Å"A licensed physical therapist shall be accessible by telephone to the physical therapist assistant at all times while the physical therapist assistant is treating patients†[1]. However the major mistake made by the PT that could prevent THR complications is lack of the required supervisory visit as stated: â€Å" On-site supervision shall take place every four to six visits [†¦] The supervisory visit shall include a complete on-site functional assessment, an on-site review of activities with appropriate revision of treatment plan, and an assessment of the utilization of outside resources. † [1] Also APTA Guidelines support that: â€Å"[†¦] a supervisory visit by the physical therapist will be made: b. At least once a month, or at a higher frequency when established by the physical therapist, in accordance with the needs of the patient/client. c. A supervisory visit should include: i. An on-site reexamination of the patient/client. ii. On-site review of the plan of care with appropriate revision or termination. iii. Evaluation of need and recommendation for utilization of outside resources. † [2] Assignment #3 Supervision Scenario Case #2 At the same time the PTA observing the patient condition should have reported it to the PT : â€Å"The physical therapist assistant shall: Observe patients progress and response to treatment, and report to the physical therapist. † [1] Also, per APTA Guidelines : â€Å"In those situations in which a physical therapist assistant is involved in the care of a patient/client, a supervisory visit by the physical therapist will be made: a. Upon the physical therapist assistants request for a reexamination, when a change in the plan of care is needed, prior to any planned discharge, and in response to a change in the patient’s/client’s medical status. † [2]

Get Organized for Graduate School

Get Organized for Graduate School Graduate students- and faculty- often find themselves overwhelmed with tasks. Good time management skills are essential, but succeeding in graduate school requires the ability to organize more than your time. Being unorganized- not knowing where your stuff is- is a time waster. The unorganized student spends precious time searching for papers, files, notes, wondering which pile to check first. She forgets and misses meetings or arrives late, repeatedly. He finds it hard to focus on the task at hand because his mind is swimming what the details of what must be done next or what should have been done yesterday. An unorganized office or home is a sign of a cluttered mind. Cluttered minds are inefficient for scholarly productivity. So how do you get organized? 1.  Set up a Filing System Go digital when you can, but dont forget to organize your paper files, too. Dont skimp on file folders or youll find yourself doubling up on files and lose track of your most important papers. Whenever possible, go digital (with a good backup system!). Maintain files for: Research/thesis ideas.Thesis references (probably divided up into additional files for each topic).Exam materials. As you prepare for comps, will have copies of old exams, study materialsProfessional credentials - vita,   sample cover letter,   research statement etc.Reprints and professional articles, organized by topic.Life (bills,   taxes, etc.).Teaching materials (organized by topic). 3.   Acquire and Use Office Supplies Though supplies can be expensive, its easier to get organized when youve got the right tools. Purchase a quality stapler, paper clips, binder clips, stick on notes in several sizes, sticky flags for marking important pages in texts, etc. Go to a supply store and purchase office supplies in bulk to maximize savings and to be sure that you dont unexpectedly run out of supplies. 4.   Organize Class Materials Some students use binders to organize class notes, with dividers to separate your notes from assigned readings, handouts, and other materials. Other students keep all of their class materials on their laptop and use software such as OneNote or Evernote to save and index their notes. 5.   Remove Clutter at Home and Organize Your Study Space Sure youre desk and study area should be neat. Its also helpful to keep track of the rest of your home too. Why? School is overwhelming enough without worrying about whether you have clean clothes, differentiating between the cat and dust bunnies, or losing unpaid bills. Set up a command center near the entrance to your home. Have a bowl or spot for you to put your keys and empty your pockets of important materials. Have another spot for your bills. Each day as you open your mail sort it into stuff to throw out and bills and other materials that require action. Additionally, make sure you have a dedicated space to work in your home. It should be free of distractions, well lit, and have all supplies and files nearby. Even if your living space is small or shared, be sure to designate a portion to your graduate studies. 6.   Create a Schedule for Household Tasks Set up a schedule for accomplishing household tasks like laundry and cleaning. Break cleaning up into smaller tasks, by room. So you might clean the bathroom on Tuesday and Saturday, clean the bedroom on Wednesday and Sunday, and the living room on Thursday and Monday. Clean the kitchen weekly then spend a few minutes each day on it. Use the timer trick to keep on task while youre cleaning and show you how much you can do in just a little time. For example, Im amazed that I can clear out the dishwasher and wipe down the countertops in 4 minutes! 7.   Dont Forget the To-Do List Your  to-do list is your friend. These simple tips can make a difference in your life. From my own experience as an academic, I can attest that these simple habits, though challenging to set, make it much easier to make it through the semester and maintain efficiency and productivity.

Causes of Unrest in Middle East and North Africa

Causes of Unrest in Middle East and North Africa Historians and philosophers, political scientists, economists, and sociologists are trying to identify the root causes of social unrest and their implications in the Arab countries of the Middle East and North Africa in the end of the first and the beginning of the second decade of the 21st century. There are quite a lot of factors serving as the foundation for social unrest in the ME and NA. They are both objective and subjective. The bases of social revolutions are mainly domestic factors, though not without external assumptions. The root causes of the revolutionary upheavals in the Arab world and the Middle East and North African crisis lie in the limited model of modernization, which has led to a disproportionate, extensive and slow development of the region. [1] In January 2014, the Arab world has noted the fourth anniversary of the event, which journalists dubbed as the â€Å"Arab Spring â€Å". Indeed, at first, the world started to witness â€Å"iconic† events occur ring in the region, where the resignation of Tunisian President Zine El Abidine Ben Ali, who ruled the country since 1987, on January 14 2011, launched the cascade known as the domino effect. Later, on the 11th of February 2011 the fall of Tunisian president was followed by the most sensational resignation of Egyptian President Hosni Mubarak, who ruled the country since 1981. In combination with the removal of Libyan leader Muammar Gaddafi (who ruled from 1969) on the 20th of October 2011, events of the â€Å"Arab Spring† began to be perceived and interpreted as signs of radical changes in the entire Arab region, and more broadly within the whole Islamic World [1] . The nomination of main slogans demanding the democratisation of public institutions of government had a dual effect on the countries of the region. Firstly, the â€Å"spring tide† having swept away a number of Middle Eastern regimes, still failed to overthrow the most powerful outposts of authoritarianism w ithin the region [2] . These authoritarian outposts are personified by Arab Monarchies of the Persian Gulf [3] , who happen to be traditional allies of the USA. Reluctance to initiate the reforms for the liberalisation of the regime led to them being discredited in the eyes of the global community as well as the indigenous peoples of the region. And secondly, the events of the last decade, beginning with the US invasion of Afghanistan and Iraq [4] have led, in combination with crisis of power in Egypt and Syria, to the elimination of the political culture and institutions of the Middle East, by knocking out the traditional â€Å"heavyweights† of the Middle East: Iraq, Egypt and Syria. All of these events together resulted in the emergence of activity of those labelled as â€Å"outsiders† by the Arab world. These non-Arab â€Å"outsiders† are primarily Iran and Turkey. The failure of the revolutions to lay foundation for new Political, Economic and Social instit utions has been replaced by simple â€Å"reshuffling of spheres of power and influence. And in Iran, a â€Å"green movement† has been chosen as an alternative path [5] . Throughout the course of the revolution, there were strong expectations that the Middle East was entering a period of democratic development [6] , which was said to achieve all of the attributes of a free civil society, which had for so many years existed in Western countries. However, further advancement of the situation in the region has led to an increase in the influence of supporters of critical perception of the nature and probable consequences of this rebellious movement not only for countries of that region, but also for the whole system of modern international relations. Western experts have increasingly highlighted the ambiguity of this phenomenon for the fate of the entire region, by agreeing on the fundamental reshaping of the entire system of â€Å"balance of forces†. This choir is partic ularly dominated by the notable work of Efraim Inbar, an Israeli expert and his work â€Å"The Arab uprisings and national safety of Israel.†According to Inbar, all what is happening in the region, will not deliver any positive outcomes in terms of stability and regional security† [7] . Despite the secular influence of Western culture, none of the Arab States managed to build a stable, democratic society, based on the ideas of civil liberties, political rights, a system of universal education, gender equality and economic development. The â€Å"democratic† elections in Lebanon in 2005 and Palestine in 2009 brought to power of the Islamists, indicating that the imperfection of the civil society in the Arab world. The most dangerous version of the situation under the influence of the â€Å"Arab Spring† and according to Inbar, there will be an emergence of nuclear Iran, who may ultimately win some time to complete work on its nuclear program and put the globa l community fait accompli. This may result in a â€Å"chain reaction† when other countries region will aim to commence the development of their own nuclear programs, seriously complicating the national security of Israel, which as of now is the only nuclear Power in the conflict-laden region. Activation of Iran on the foreign policy arena after the uprisings is not accidental. Behind its activation lies the influx of huge amounts of Petrodollars, rising anti-American sentiment in the region caused by frankly failed policies of the United States, the rise to power of an ambitious and eccentric leader Mahmoud Ahmadinejad, Iran’s implementation of its own â€Å"nuclear program†, which turned into a personification of Iran’s power revival [8] . Hence the interest of specialists and politicians on foreign policy doctrine of modern Iran, where it states that it is based not on the principles of national interest but rather the principle of Islamic solidarity, r ooted in the teachings of Imam Khomeini, in relation to the Islamic revolution. Thus, consideration of ideological concepts of Imam Khomeini in interpreting the current leader of the Islamic Revolution (Rahbar) Ayatollah Ruhollah Khomeini, should help understanding and explaining the steps taken by Iran during the reign of the current President of Iran Mahmoud Ahmadinejad [9] . The analysis of these concepts will help to forecast future foreign policy initiatives of Iran with its aim to resolve the intra-regional problems.

Performance Essay Example | Topics and Well Written Essays - 500 words

Performance - Essay Example The changing demands of performance on employees in high- velocity companies, perceptions of equity in its three forms may become confused, as job roles and job interdependence become more varied and flexible. Since employees would expect that as their job changes, so will their compensations, designing compensation systems in high-velocity environments presents a major challenge to organisations. In high-velocity environments, a premium is placed on individuals who are able to operate in ambiguous circumstances and who are able to take advantage of loose job descriptions provided by their employers (Bratton and Gold, 2003). Organisations in high-velocity environments such as in the international marketplace are willing to pay proportionally higher salaries to individuals who have such skills. It is expected therefore, that emphasis on individually equitable compensations as a means of recruiting and retaining highly capable employees would be required (Beardwell, Holden and Claydon, 2004). Employee Compensation can be one of the greatest foundations of control available to a company in its quest

Human resource management Essay Example | Topics and Well Written Essays - 1750 words - 1

Human resource management - Essay Example Recruitment and selection Hiring and firing forms one of the basic and core functions of HR practitioners. It mainly deals with identifying potential applicants for present as well as future openings. They are also involved in assessment and evaluation so that efficient placement and selection decisions are made. Establishing procedures and policies for recruitment and hiring in another area dealt with the HR managers in an organization (Tyson, 1995). 2. Benefits and compensation The second core function handled by HR department is compensation and benefits management. Their job is providing a rational method for determination of right payment for right jobs. Since it is a critical component of the business, the function is entirely managed by HR managers. It is also related to employee development and incentive program. 3. Training and development Training and development is another vital function in an organization. The HR practitioners are involved in creating training and develop ment programs which are aimed at solving issues such as employee performance, skills enhancement, increasing expertise and overall personality etc (Chan and Scott-Ladd, 2004). HR managers have special expertise in program evaluation and unlike other managers; they are able to utilize employee feedback in a better manner. Training and development is an important function which assures that employees are capable of job performance at acceptable levels (Nasiripour and Kazemi, 2012). 4. Performance management Performance management is the ability to effectively manage the overall performance of employees in an organization. Implementation and establishment of a complete performance management program is an essential function. Designing the process, reviewing, maintaining and effective monitoring is a challenging task and requires expertise. Coaching managers about the use and implementation of performance management programs is also an essential function of the HR team (Hughes and Rog, 2008). Literature The current business environment is dominated by globalization and internationalization. Organizations have become multinational and cross-cultural teams are common in firms. The current challenge of HR practitioners is to create new strategies and meet the ever increasing expectations and challenges as a result of the continuous evolution. They are also expected to create and add value to the organization. In the following sections external and internal factors and their effect on the overall HR functions will be discussed. Influence of external factors on HR functions Political In political terms, the external factors which can influence the work of HR practitioners as well as HRM functions are trade unions. Trade unions are officially recognized employee associations, joined together as a collective and united front voice in order to deal with management issues. The objective behind these trade unions is to secure the economic and social interest and well-being of the members of the organizations. Since trade unions become an additional party in relationship between employees and the company, they are considered as external influencing factors (Jackson and Schuler, 1995).Various laws are associated with union laws. Trade unions affect the HR laws and functions in various ways. Management has less flexibility and discretion while administering and implementing HR procedures, policies and practices while communicating with unionized

The novel Frankenstein Essay Example for Free

The novel Frankenstein Essay In chapter fifteen, just before the ceremony the commander reads several extracts from the bible. The Bible the Commander reads from is locked in a brass bound leather box; this is a practice that was widespread during the Dark Ages. The Commander reads selected sections of the Bible that could be used to support the Ceremony and the role of the Handmaids. Be fruitful, and multiply, and replenish the earth Give me children, or else I dies Behold my maid Bilhah. She shall bear upon my knees that I may also have children by her. The Commander reads numerous sections from the book of Genesis and also an extract from Zechariah. Much like the censored television broadcasts the Commander is limiting the truth. The sections chosen have been picked to support the idea of handmaids. The commander has decided to ignore such things as the Ten Commandments, in which one them is thou shalt not commit adultery but abuses the bible for his own cause. Offred discovers a cushion with the word FAITH on it, as reading is banned the cushion should not be allowed in Offreds room. In chapter nineteen Offred considers that her FAITH cushion would have been a set of three. There must have been three once. HOPE and CHARITY, where have they been stowed? This is a direct reference to I Corinthians 13:13 So faith, hope, love; abide, these three; but the greatest of these is love. The cushion is a very significant symbol in the book as it represents the fact that Offred has been denied hope and love but is told that she must have faith. Hope and love are what Offred thrives for, however she has very little hope, apart from the faintest of belief that her husband and daughter are still alive. In chapter twenty-one a handmaid named Janine (or Ofwarren) gives birth, there are numerous religious implications leading up and during the birth. In chapter nineteen Offred describes to the reader how anaesthetics and caesareans are no longer a part of childbirth, but how in a society based on religion women are supposed to feel the pain of childbirth. Aunt Elizabeth said it was better for the baby, but also: I will greatly multiply thy sorrow and thy conception; in sorrow thou shalt bring forth children. Gilead has obviously dismissed medicine and science, probably because they can be used as arguments against the existence of God. Despite the technology being available Gilead dismisses it using Gods punishment on Eve as evidence to dismiss science rather than science dismissing religion. In chapter twenty-one when Janine gives birth she is required to deliver the child on a two-tiered birthing stool, so that she can fulfil the biblical practice of the maid giving birth on the knees of the wife. Two others lead Janine to the birthing stool, where she sits on the lower of two seats. The other seat is for the commanders wife who sits above Janine and acts as if she is the one giving birth. Gilead demonstrates a total lack of tolerance for other religions, not only do they battle with other branches of Christianity, but in chapter thirty-one we see how they react to other religions. Gilead justifies deporting Jews by claiming they are sons of Jacob and therefore special the reader learns about how Jews were given the choice to emigrate or to convert. The reader is also told how people who pretend to convert are treated raids at night, secret hoards of Jewish things dragged out from under beds and hung for their beliefs. Gilead is a completely totalitarian society that mirrors many of the fascist views held by the Nazis. It is odd that this society should choose to make an example of Jews though, considering their own religion is based on the Jewish faith and many of the extracts they use to govern come from the old testament. However, Jews dont take obscure references from the Old Testament as literally as the powers in Gilead, and it is likely that an alternative faith was deemed threatening. Atwood uses religion to its greatest possible literary power by exploiting it and demonstrating what the reader doesnt think would ever be possible. Religion is at the core of Gilead and appears to be all that is left of America. The wars between branches of Christianity mirror the problems in Northern Ireland and numerous references mirror Gilead society with the Nazi regime. Atwood portrays religion as something very powerful; it is so powerful that it is able to govern an entire country. However a country governed by the bibles teaching sounds like something of a utopia, Atwood chooses to display how religion can be abused, twisted and altered to suit individuals and suppress others. The Handmaids Tale doesnt seem too far fetched, the reader would be familiar with religion being abused, in fact the historical notes refer to one of Professor Pieixotos famous studies Iran and Gilead: Two Late-Twentieth-Century Monotheocracies, as Seen Through Diaries. Linking Gilead with Irans conservative Islamic revolution, something the reader may be familiar with. The conservative Islamic revolution involved de-modernization and severe restrictions on the freedoms of women, just like Gilead.

Europes Software Patent Law Essay -- Patenting Economics Essays

Europe's Software Patent Law Today in Europe, the issue of software patentability is a heated and controversial topic amongst the software industry. Currently Europe’s software patent law is unclear and inconsistent. There has been a wide spread effort by major players in Europe’s software industry and governmental bodies to try to formalize and disambiguate the law on the patentability of software. But up to know there has been very little progress in the formalization of this law. What has resulted is an ongoing controversy amongst the Europeans. Proponents of software patenting have been calling for an extension of the scope of software patenting. However, its opponents have been calling for a drastic reduction of what should be patentable software. We begin our discussion with the roots of how patent law came to be in Europe and then focus our attention to the current law of software patentability. We then turn to a current controversial issue in Europe’s software industry and then get key ethical perspectives on this issue. We then finish up with my defense on particular position of a proposed ethical issue on the current software patent law. Established by the Convention on the Grant of European Patents (EPC) in 1973, the European Patent Organization was created to establish a uniform patent system in Europe. The European Patent Organization is an intergovernmental body setup by the EPC1, its members are made up of contracting states of the European Union (EU) including the United Kingdom, Germany, and France to name a few. The executive arm of the European Patent Organization is the European Patent Office (EPO) whose function is to grant European patents to each of its contracting states. The administrat... ...ww.wired.com/news/politics/0,1283,37721,00.html 3.Donald, James A.,"The American Revolution - an HTML project," Locke's Second Treatise (Chap V) On Property, 1997, http://cseserv.engr.scu.edu/NQuinn/COEN288/LockeOnProperty.pdf 4.Duke L. & Tech., SOFTWARE PATENT LAW: UNITED STATES AND EUROPE COMPARED, 2003, http://www.law.duke.edu/journals/dltr/articles/2003dltr0006.html 5.European Patent Office, The European Office, 2003, http://www.european-patent-office.org/index.htm 6.European Software Patent Horror Gallery, European Software Patent Horror Gallery, 2003 http://swpat.ffii.org/vreji/pikta/index.en.html> 7.Spinello, â€Å"Frameworks for Ethical Analysis,† Chapter 2 of Ethical Aspects of Information Technology, Prentice Hall, http://cseserv.engr.scu.edu/NQuinn/COEN288/framework.pdf 8.The Patent Office, The UK Patent Office, 2003, http://www.patent.gov.uk

Panera Bread Case Analysis

Panera Bread Company is a leader in the easy casual restaurant industry with multiple cafà ©-bakeries located in 36 states, of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1,027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche, offering a premium specialty bakery and cafà © experience to suburban and urban residents. Penera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Penear Bread Company’s distinctive competencies, their menu. Penera’s menu is being substituted by new rivals. New restaurant chains, in fast-casual and other categories are becoming more competitively fierce and are drawing customers by imitating Panera’s menus at a lower cost. To address this strategic issue, I recommend Panera to employ an offensive strategy to increase sales during prime times such as lunch and dinner, continue to be more innovative by implementing in-depth surveys to customers, employees, via text messages, e-mails, etc., and execute a plan for managers to manage by walking around (MBWA) communicating and listening to employees and customers. Example, this technique has worked successfully for companies like Wal-Mart who have been very successful in using the (MBWA) strategy. This will draw and boost their customer base giving them a sustainable competitive advantage.

Learning Team Reflection Essay

There are several factors to consider when contemplating a potential lawsuit or settlement. As a person who is not trained in the law, it is important to seek counsel before making any decisions. Counsel can provide professional guidance in a field that a victim may be unfamiliar with. To attempt to navigate though the legal system without professional help would be confusing and frustrating. There are alternatives to litigation that some people may not be aware of. A professional in the law can give guidance and perspective as to which is the best route to take. One must consider the time involved in litigation. Cheeseman (2010) stated, â€Å"A trial can last less than one day to many months, depending on the type and complexity of the case† (p. 41). Also, a consideration must be the costs involved. It can be extremely costly to obtain counsel, although it may be wise to invest in legal representation. Counsel will be able to provide you the statue of limitations so that you know how long you are eligible to seek damages. Additionally, counsel will provide you realistic picture of the benefits and/or risks of going to trial or settling. Counsel would be able to explain the intricacies regarding a trial and provide a relative timeframe. Most people are unaware of the details and involvement of going to trial. In many cases it is in the best interest of both the injured party and the accused to seek a resolution outside of court. According to Cheeseman (2010), â€Å"More than 95 percent of all cases are settled before they go to trial† (p. 40). A victim may feel compelled to go to court, when counsel may know that a trial may not provide a favorable outcome. Counsel would need to be available as already discussed to decide whether litigation is the way to go. Once the decision had been made to pursue the issue legally, the appropriate legal representation would have to be found. The type of counsel would depend on the type of case. There are several specialties in law and finding the best person to represent you is crucial. You would not ask a lawyer that specializes in real estate to represent you in a wrongful death suit. If possible, legal representation should be made available before the decision to seek legal action is decided on. A lawyer is there to provide professional advice, but they cannot force you to make a decision one way or the other. Two main intentional torts that should seek council especially if there were bodily injury to the person or persons are assault and battery. Cheeseman (2010) stated, â€Å"Assault is (1) the threat of immediate harm or offensive contact or (2) any action that arouses reasonable apprehensio n of imminent harm† (p. 75). The threat to the life of an individual or offensive contact are two very good reasons to seek counsel for either monetary charges such as paying medical bills from the harmful contact or seeking restraining orders to prevent such contact form occurring. Cheeseman (2010) stated, â€Å"Battery is unauthorized and harmful or offensive physical contact with another person that causes injury. Basically, the interest protected here is each person’s reasonable sense of dignity and safety† (p 75). The other tort situation that should seek legal counsel are strict or product liability cases. Cheeseman (2010) stated, â€Å"That is, a participant in a covered activity will be held liable for any injuries caused by the activity, even if he or she was not negligent† (p. 89). To clarify further Cheeseman (2010) stated, â€Å"This doctrine holds that (1) there are certain activities that can place the public at risk of injury even if reasonable care is taken and (2) the public should have some means of compensation if such injury occurs† (p. 89). These cases either involve wrongdoing to the individual that usually ends in harm or death. If a product malfunctions which hurts the consumer or shorts out and the consumer dies are both reasons legal counsel should be involved. Again, legal counsel should specialize in the area that you need representing and the monetary costs of acquiring counsel should be researched before hiring them to represent your case. Seeking legal council is prudent in helping a victim understand their choices. There are situations when there is not enough evidence or legal grounds for any form of legal action, and legal council can provide that information. The proper and professional legal guidance can help a victim recover losses and damages. References: Cheeseman, H. R. (2010). Business law: Legal environment, online commerce, business ethics, and international issues (7th ed.). Upper Saddle River, NJ: Prentice Hall.

Acid Rain Essays - Inorganic Solvents, Acid Rain, Free Essays

Acid Rain Essays - Inorganic Solvents, Acid Rain, Free Essays Acid Rain Introduction: What Causes Acid Rain? One of the main causes of acid rain is sulfur dioxide. Natural sources, which emit this gas, are Volcanoes, sea spray, rotting vegetation and plankton. However, the burning of fossil fuels, such as Coal and oil, are largely to be blamed for approximately half of the emissions of this gas in the world. When sulfur dioxide reaches the atmosphere, it oxidizes to first form a sulfate ion. It then Becomes sulfuric acid as it joins with hydrogen atoms in the air and falls back down to earth. Oxidation occurs the most in clouds and especially in heavily polluted air where other compounds such as ammonia and ozone help to catalyze the reaction, changing more sulfur dioxide to sulfuric acid. However, not all of the sulphur dioxide is changed to sulfuric acid. In fact, a substantial amount can float up into the atmosphere, move over to another area and return to earth unconverted. In the following pages I will show the effects of acid rain on: Effect on Trees and Soils Effect on Lakes and Aquatic Systems Effect on Materials Effect on Atmosphere Effect on Architecture Effect on Humans Effect on Trees and Soils One of the most serious impacts of acid precipitation is on forests and soils. Great damage is done when sulfuric acid falls onto the earth as rain. Nutrients present in the soils are washed away. Aluminium also present in the soil is freed and the roots of trees can absorb this toxic element. Thus, the trees are starved to death as they are deprived of their vital nutrients such as calcium and magnesium. Not all of the sulphur dioxide is converted to sulfuric acid. In fact, a substantial amount can float into the atmosphere, move over to another area and return to the soils unconverted. As this gas returns back to earth, it clogs up the stomata in the leaves, thus hindering photosynthesis. Research has been made where red spruce seedlings were sprayed with different combinations of sulfuric and nitric acid of pH ranging from 2.5 to 4.5. The needles of these seedlings were observed to develop brown lesions. Eventually, the needles fall off. It was also found that new needles grew more slowly at higher concentrations of acid used. Because the rate at which the needles were falling was greater than the rate at which they were replenished, photosynthesis was greatly affected, The actual way in which these needles were killed is still not yet known. However, studies have shown that calcium and magnesium nutrients are washed away from their binding sites when sulfuric acid enters the system. They are replaced by useless hydrogen atoms and this inhibits photosynthesis. Effect on Lakes and Aquatic Systems One of the direct effects of acid rain is on lakes and its aquatic ecosystems. There are several routes through which acidic chemicals can enter the lakes. Some chemical substances exist as dry particles in the air while others enter the lakes as wet particles such as rain, snow, sleet, hail, dew or fog. In addition, lakes can almost be thought of as the sinks of the earth, where rain that falls on land is drained through the sewage systems eventually make their way into the lakes. Acid rain that falls onto the earth washes off the nutrients out of the soil and carries toxic metals that have been released from the soil into the lakes. Another harmful way in which acids can enter the lakes is spring acid shock. When snow melts in spring rapidly due to a sudden temperature change, the acids and chemicals in the snow are released into the soils. The melted snow then runs off to streams and rivers, and gradually make their way into the lakes. The introduction of these acids and chemicals into the lakes causes a sudden drastic change in the pH of the lakes - hence the term spring acid shock. The aquatic ecosystem has no time to adjust to the sudden change. In addition, springtime is an especially vulnerable time for many aquatic species since this is the time for reproduction for amphibians, fish and insects. Many of these species lay their eggs in the water to hatch. The sudden pH change is dangerous because the acids can cause serious deformities in their young or even annihilate the whole species since the young of many of such species spend a significant part of their life cycle in

The Example of How Humans Have Fallen into the Pattern of Elucidation Research Paper

The Example of How Humans Have Fallen into the Pattern of Elucidation and War - Research Paper Example Looking at the complicity of the churches, we see that from several different perspectives from a religion and culture student that, even with careful, honest and sensitive approaches, the role of the church in the genocide is still evident. One of the bases on which the latter can be approached is from a cultural view. Despite the fact that the two major ethnic groups were getting along well before the colonialists and missionaries in terms of the cultures and their ways of life, the influence of priests in the uproar of genocide is evident. An example of the above is that during the times, the priests presented themselves as ethnic-based which was one of the major catalysts for the genocide. In addition, the churches at that time allowed the priests to preach ethnic-hatred to the people. Some of the sources also say that the nuns and the nuns and the priests were also involved in the killing of the Tutsis. One of the hardest things to determine with regard to this issue is whether the leaders of the Roman Catholic and Anglican church leaders were informed about the issue and whether they got involved or simply decided to ignore the issue. With the views that have been expressed about the role of the church, one of the things that   I can establish as a religious student is that the clergy did not follow what they preach. A conclusion about the role that the church played in the genocide can be easily arrived at that, looking at the way that the course stood by the values that it preached before the genocide and what they preached towards the genocide, there must have been some political influence.

Report on Apple Company Essay Example | Topics and Well Written Essays - 2500 words

Report on Apple Company - Essay Example The company has been successful in the recent years and has even managed to attain leadership in the global market. Among other factors, the successful performance of the company has been driven by its efficient business and marketing strategies. This paper suggests that the company’s business and marketing strategies are also going to influence its performance in the future. Therefore, by addressing the current business and marketing strategies, a potential investor can have a clear picture of the company and can apply the information in making an effective decision on whether to invest in it or not. The business strategies addressed in the paper that are adopted by Apple are product development and product proliferation approaches. The marketing strategies addressed are Apple’s segmentation, target market and positioning strategies as well as the company’s marketing mix. Based on the analysis, Miguel and his co-workers can make wise decisions on whether their c ompany, Tech-Shield, should invest in Apple Inc. Table of Contents Summary ii Table of Contents iii Apple Inc. 1 1.0 Background 1 2.0 Business Strategy 1 Figure 1.0 Use of iTunes 2 Figure 2.0 Some of Apple’s innovative products 3 3.0 Market Strategy 5 3.1 Segmentation, Target Market and Positioning 5 3.2 Marketing Mix 6 3.2.1 Product 6 3.2.2 Price 7 3.2.3 Place 8 3.2.4 Promotion 8 Figure 3.0 Strategy of Promotions 9 4.0 Summary of SWOT Analysis 9 Table 1.0 Apple’s SWOT Analysis 9 5.0 Conclusion 10 6.0 Work cited 12 List of Figures Figure 1.0 Use of iTunes 2 Figure 2.0 Some of Apple’s innovative products 3 Figure 3.0 Strategy of Promotions 9 List of Tables Table 1.0 Apple’s SWOT Analysis 9 Apple Inc. 1.0 Background Apple Inc. is a leading multinational corporation that produces computers, computer software, commercial servers and consumer electronics. Headquartered in Cupertino, California, Apple was founded in 1979 by Steve Jobs and his colleagues. The co mpany has developed a huge portfolio of products, which have successfully penetrated the global market, such as Mac line of computers, iPhone series, iPad series and iPod series among others (Lamido, 2013). Apple Inc. operates in a highly competitive market comprising of well-established manufacturers of consumer accessories and electronics, such as IBM, HP, Dell, Microsoft, Toshiba, Samsung, Nokia, LG and Google. Arguably, the high level of competition has prompted Apple Inc. to intensify its business and marketing efforts in the recent years. Among other efforts, the company’s efficient business and marketing strategies have steered at to attain leadership in the global market (Katie, 1). Arguably, any factor that may influence the performance of an organization in the future is of fundamental interest to potential investors. This paper addresses the business and marketing strategies of Apple as the principal among the factors that will influence its performance in the futu re. The paper aims at giving a clear picture of the performance of Apple in the two areas to Miguel and his co-workers so that they can make a wise decision on whether their company, Tech-Shield, should invest in Apple Inc. 2.0 Business Strategy Apple Inc. has been using a combination of product development and product proliferation strategies to gain  a competitive edge in the global market (Besanko, Dranove and Shanron, 47). Product development refers to the process of innovating new or better products or services to replace old ones (O’Grady, 37). Apple has attained leadership in its target market mainly through continuous innovation of unique products. Apple created iPods and iTunes and by 2003, it had made them available in Microsoft Windows version. Consequently, demand for these products skyrocketed and propelled the revenue for the company to

Pedagogical Principles for Teaching and Learning Coursework

Pedagogical Principles for Teaching and Learning - Coursework Example To some children it might be their first experience in a group setting although to other who possibly might have attended toddler groups, day care, or even home setting but with a childminder to name but a few, it might be a continuation of a group experience. Whichever the case, a practitioner is an important person in a child’s learning at this stage. A practitioner in this case might include a teacher, health visitor, portage workers, speech therapist, or a district nurses among other cadres along those lines. Practitioners play a very important role in the children learning and should therefore draw on a range of teaching strategies and child development knowledge. If anything children deepen their knowledge through playing, planning, observing, questioning, testing, experimenting, reflecting, repeating, and reacting to adults and also to each other. In this case, practitioners ought to plan the highest quality learning experiences, putting into consideration the learning needs and achievements of the children and the scope of their learning experiences that will enable them progress. ... There are a number of important lessons that should be leant from plays as far as childhood education is concerned. Play should be child-centered where the teacher sets the activities, but also allows children to explore and engage in the tasks making up these plays in order to develop their learning, if anything, learning is not always about setting out tasks but most importantly, making sure that children have developed these tasks or seeing whether they have met the learning objectives as set-out by the practitioner as part of the learning process. This has been reinforced by Fromberg (2002), when he points out that when a teacher asks children to do a task with them, they automatically label this as an activity. This therefore shows just how important it is for a practitioner to strike a balance between play and tasks for children. It is important for the practitioners not to separate pedagogy, learning and behavior through play, but to integrate this into a curriculum, as adult intervention is important as organized play places a great contribution to children’s learning and development. The quality of adult interaction in planning children’s play and organizing the play environment all has a part in the contribution towards children’s learning and in enabling them to learn how to function successfully within and out of the classroom environment (Samuelsson & Carlsson 2008). This adult intervention is particularly important in that it establishes the children’s relationships with children while planning the both the learning environment and the curriculum. It is also the role of childhood education practitioner to not only support but also extend children play, learning and development, while assessing their

Examine the factors that led to the formation of the first Labour Essay

Examine the factors that led to the formation of the first Labour Government in 1924 - Essay Example While the MacDonald government was transitory, the first labor government was a vital sign of the achievements of Labor since its establishment as the Labor Representation Committee. First labor government was an essential landmark by which the Party could evaluate its advancement and policies. The party could also improve its administrative skills and approaches for the future. The first labor government substantiated its ability to govern (Murphy1946 p. 530). It is necessary to discuss some of the reasons why the first Labor Government was created in 1924. The platform used by the Conservative Party to win previous elections was reducing the rate of unemployment. The British waited for the formulation and implementation of the necessary strategies. However, the rate of unemployment became serious after Conservative Party came into power. According to Daleand Iain (45), the number of people who were not employed before Conservative Party came to power was 1,153,600. Within ten months of their rule, the figure increased to 1,198,800 (Dale and Iain 45). The rate of unemployment was still increasing when the survey was being conducted. During this time, the wages decreased in Britain by close to a third. The policy introduced by Conservative Party to address this important question was indecisive. There was nothing new and operational that the government had done. In addition, the party had not kept their electoral pledges and promises yet the country was preparing for another election. Consequently, the first labor government had to solv e these problems. The Conservative Party supported the restoration of economic and commercial associations with the Russian people. However, the country needed to restore their credit and prepare the British industry to dominate foreign trade. The Conservative Party Minister decided to inform parliament to amend a treaty that made the British to guarantee credit to a government whose ideologies reject

Amway Design Advertising Marketing Essay

Amway Design Advertising Marketing Essay Introduction Amway was founded in 1959 by two entrepreneurs Jay Van Andel  and  Richard DeVos. Amway is a direct selling company based in Ada, Michigan, United States. It is the world largest direct selling company and manufacturer that uses network marketing business model. The company is selling a range of products, mainly in fast moving consumer goods (FMCG) and also a range of other products. Its products lines include home care products, personal care products, jewellery, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Figure 1: Logo of Amway Source: Amway.com Figure 2: Jay Van Andel   Richard DeVos source: Amway.com Figure 3: Multi level marketing source: stock image Although Amway adapts its business model slightly different from market to market however the main marketing strategy still involve the combination of  direct selling  with a  multi-level marketing  strategy. Direct selling defined by Belch as the direct personal presentation, demonstration, and sale of products and services to consumers, generally in their homes or at their jobs (Belch 2006). Besides multi-level marketing also called in different ways by different scholars network marketing (Pratt, Rosa, Josà © 2003) (Cahn, 2006), direct selling (Merilee, 1999), referral marketing (Higgs; Smith, 2007). The distributors under the company as an agent will get rewards for selling products and for sponsoring others who do the same. The bigger of the agent business grows will have the same affect on the rewards. According to the official website of Amway, it conducts business through a number of affiliated companies in more than ninety countries and territories around the world (Amway UK 2009).  It is ranked by  Forbes online source business, financial news and analysis as one of the largest private companies in the United States in the year of 2008 (Forbes 2008)  and by  Deloitte Touche Tohmatsu as one of the largest retailers in the world. The vision of Amway Company is we work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better products and opportunities for the future, and by sharing generously with the global community (Amway 2009).   Amway business model is based on the Amway Business Owner Compensation Plan can be descript as a low-risk, low-cost business opportunity that is open to everyone (Amway 2009).   Following paragraphs will evaluate the key strategic factors that have generated success for this business and also being a successful entrepreneurial venture. The concept of entrepreneurship can be divided in to five divisions begin with entrepreneur traits, creativity, innovation, business planning and  growth management (Davison, 2006). These five concepts are the characteristics of an entrepreneur and the business. Key strategic success factors is the combination from all division of the business, different areas of Amway will be discussed on how it is a successful business. Key strategy success factors There are differences to describe and displayed by entrepreneurs. According to Cunningham and Lischeron (1991) characteristics of an entrepreneur can be divided in to six schools of thought. The founders of Amway Jay Van Andel  and  Richard DeVos portray as the psychological characteristics school. The Psychological Characteristics School of entrepreneurship views entrepreneurs as individuals with unique values, beliefs, attitudes and needs which drive them and differentiate them from non-entrepreneurs (Cunningham and Lischeron, 1991). Two founders of Amway started the business by involve themselves in a similar multilevel marketing organisation Nutrilite Products Corporation as the distributors. Further on with the strong human network that they have and formed  The American Way Association business to able them to expend their business and also look for additional products to market. When the business growths stronger there take over different companies and also have their ow n manufacturers. The business keeps on growing with the multilevel marketing system in different countries. They believe in the values that the business can bring to them and have the attitudes that driven them to become successful entrepreneurs. The ability of creativity and innovation will become an advantages for entrepreneur in differentiate their business with others. Schumpeter (1934) mention that entrepreneurship is the realisation of new factor combinations also can be understood as innovation in business. He point out that it is about new products, new services, new raw material sources, new production methods, new markets, new forms of organization. Amway committed themselves into innovation and research. The company has produced more than 800 patents granted and more than 600 patents pending. Throughout the year Amway company has been recognized in their business performance that includes manufacturing excellence, environmental concern, and commitment to safety and health (Amway global, 2010). Figure 4: Basic design school model, Mintzberg 2000 Figure 5: Products range Figure 6 : Amways supply Chain Business plan is the first stage for a business; basic design school model (Mintzberg 2000) is a great model to evaluate a business plan. In the initial stage of the model by looking into the external appraisal this is to examine the external elements influences the entrepreneurs strategy option. There is a huge demand on the FMCG, commodities and also dietary supplements market that with the customer groups from all levels and ages. Although there are lot of big players in this sector, but with the unique multilevel marketing approach it became a strong competitive company. Threats and opportunities in the environment  is one of the important element is the Basic design school model. The threats and opportunities of Amway will be explained as an entrepreneurial point of view. Begin by presenting the first opportunity of the business; from a lager scope China and India are the two countries that with a large scale of market share. From a larger scale the opportunity that the company gains as China remains the core opportunity with the huge market. In the year 1998 Amway was one of the direct selling company that banned by government of China to operate in the country. However in December 2006 Amway was one of the first companies to receive a license to resume direct sales by chinas ministry of commerce. The rules and regulation that keep on changing by different countries will bring both threats and opportunities time by time. Second from a smaller scale based on recent economic recession has presented Amway with an opportunity to increase their income as its Independent Business Operators (IBOs) through their Amway sales at the same time it also provide an opportunity for individual to recruit new IBOs to join the business to be the same in this economic situation. Besides opportunities there are also threats to be considered as an entrepreneur. In a weak economic with high unemployment there will be an increase in the recruitment in the new IBOs however this is still subject to weak retail sales. Somehow the IBOs may turn away from Amway when they are unable to generate sufficient revenue. The big players in the FMCG market such as PG and LOreal consolidated share by acquisition over the review period, and the competitive environment for Amway became more aggressive. Besides With recent consolidation among standard distributed VDS brands. Amway is facing increasing competition from non-direct sellers (Euromonitor International, 2009). The key success factors in the marketing of Amway that act as the most important method to generate the rapid grow of the company. In most of the countries with the Amway business, the company will provide support for it IBOs. Because of the nature of MLM, the number of IBOs of Amway will be multiplied in a short period of time. Through the support from the company, it will provide training and educating system about Amway business. The purpose is to persuade them to follow the philosophy regards to the method of performing in the business. Besides, there are also materials to support the business for example information in CD, books and events to promote the business and also as a motivation factor. The first point is about Amway have a group of loyalty consumer that are the group of distributors. IBOs of the company with the concept of building up their business and intend to buy and use the products themselves. The group of IBOs will be influenced to a great extent by the community as well as they are constantly encouraged to try the product in advance, before selling it with a better understanding and knowledge of the new products (Wotruba, 1990). Second point a strong word of mouth created around the Amway community and this will influence friends and relative of the consumer, the IBOs expected to have the similar influences of sharing tastes and interests (Chen et al 1998). The recommendations from the opinion leader would be trusted and acceptable. Following with the judgments of the product, the quality of the product has been acknowledges to be with high standard. Specific support and training from the supplier and products manual builds positive perception and confident of the products. The price of the products is consider expensive, however the high prices are justified on the basis of quality and the usage which involves lower cost compare with products from other company with the similar function ability. Aggressive on New products launch and promotions from time to time by the company has generated increase in sales for the company. The promotion will give the IBOs to push the products out to the market to gain the benefits from it. A new launch of products will provide the IBOs with new opportunity to introduce it to their customers. One of the big different between the conventional business like PG compare with Amway is, Amway did not need to spend huge among of money to invest in the distribution channels and the mass advertising. These give the company an advantage in the spread of advertising and marketing cost over the volume, this result in a lower unit cost and more competitive prices. The strength of the company came from a strong presence in the emerging markets, notably China, Russia and India, Amway is well positioned to benefit from the strong growth anticipated in these markets over the 2008- 2013 period. (Euromonitor International, 2009) On the other hand, the weakness of the company is because direct sales has a poor image in Western markets. Amway has been accused in the past of failing to support its IBOs. While the company has defended itself against these claims, damage has been done to its reputation. Figure 7 : Logo of OneBYOne campaign Figure 8: Logo of unicef Amway practices a strong social responsibility and it recognise as being a good corporate citizen. Amway has a global campaign to help children named OneBYOne. The campaign illustrates the idea of making a difference in childrens lives one step at a time and it is part of an umbrella cause to improve the wellbeing of children worldwide (The Time 100, 2010). In the European part Amway Europe has work together with the United Nations Childrens Fund (UNICEF), to support the global champion for childrens right. It recognises the importance of building good working relationships with UNICEFs National Committees in each market in order to rollout fundraising programmes to Amways IBOs and their customers. (The Time 100, 2010) Figure 9 : Economies of scale spreading costs in advertising Figure 10 : Growth Stages Churchill and Lewis (1992) Entrepreneurs business growth can be explained into five stages of existence, survival, success, take ­off, and maturity (Churchill and Lewis, 1992). As a whole the Amway business is in a maturity stage, with the long history of the cooperation and also business worldwide. However because of the unique business approach, business will repeat the process of business growth in newly opened market. The consistency performance of the Amway business will lead the company to maintain in the business stability in the maturity stage. Conclusion After discussion, explanation and evaluation about the direct selling company from different perspectives in entrepreneurial, business, marketing and social responsibility. All these elements have sum up and became the key strategic factors that have generated success for the Amway Company. Entrepreneurship is a process that keeps on developing,x different challenges will come a head in the future and the entrepreneur will need to be prepared to face the challenges.

Epic of Gilgamesh :: essays research papers

The Change in Gilgamesh   Ã‚  Ã‚  Ã‚  Ã‚  Ever since the beginning of time, man has learned to mature by trials and tribulations. In the beginning of The Epic of Gilgamesh, the protagonist Gilgamesh appears to be an arrogant person who only cares about himself. He abuses all his powers and takes advantage of people with his physical abilities. Basically in the beginning he thinks that no one on earth is better than him. However, just like all epic poems, the protagonist encounters many challenges that make him a better person. So as the story progresses Gilgamesh slowly starts to change his personality. Various events help transform this tyrant to a humble person.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the book, Gilgamesh appears to be selfish. Gilgamesh’s â€Å"arrogance has no bounds by day or night† (62). Even though he is created by the Gods to be perfect, he misuses his powers and gifts for his own earthly pleasure. He has sexual intercourse with all the virgins of his city even if they are already engaged. Through all Gilgamesh’s imperfections and faults, he learns to change his amoral personality. The friendship of Enkidu helped to change his ways, for only Enkidu, who â€Å"is the strongest of wild creatures,† (66) is a match for Gilgamesh. Through this companionship with Enkidu, Gilgamesh starts to realize his incapabilities and need for his friend. When they fight Humbaba, they both give moral support to each other when the other is scared. Another event that changes Gilgamesh’s character is the death of Enkidu. When Enkidu dies, Gilgamesh goes through the suffering of losing a loved one. Gilgamesh experiences a pain, which no worldly pleasure can ease. By this experience Gilgamesh starts to understand his vulnerability toward death and pain. Losing his best friend causes Gilgamesh to be melancholic. At this point Gilgamesh is humbled by the fact that even he could not escape the wrath of death. Gilgamesh goes from this arrogant king to a lonely grieving person with fear of death in his heart.

Edmund Emil Kemper III: A Case Study

Edmund Emil Kemper III was born on December 18, 1948, in Burbank, California to Clarnell and Ed Kemper Jr. He was the only son of the family. Edmund's childhood was anything but normal. While most other little boys were playing games pretending they were super heroes, Edmund was pretending he was in a gas chamber and his sister was throwing the switch. Once the switch was thrown he would wiggle around on the floor as if he were dying of asphyxiation. Edmund also enjoyed cutting the heads and hands off of his sisters' new dolls. He had trouble relating to his peers because he was afraid of them, afraid of any intimate contact between himself and another. During his childhood years, Edmund also found it amusing to torture the family cats. He buried the first cat up to its neck then kept the severed head as a trophy. His mother replaced the cat. With the new cat Edmund decided to continue his torturing spree by cutting it with a machete, exposing its brains and dissecting the body. These ants resulted in numerous pieces of trophies for him to keep. Until his mother discovered them in his closet. From this point on is when his mother truly began to express her opinions of him as having a â€Å"weirdo† personality. lf his home life was not weird enough, Edmund had a crush on his second grade teacher, Whom his sisters teased him about relentlessly. With this crush developed fantasies of killing his second grade teacher. Edmund's reply to his sister's teasing was, â€Å"If I kiss her, l'd have to kill her first. † On numerous occasions Edmund visited her house with his father's bayonet and his fantasies. With Edmund's home life already a rough one and the fantasies of killing already in his head, the news of his parents divorce did not sit well. His parents fought constantly leaving Edmund, now age 9, to bounce back and forth between them. After his mother became fed up with him she sent him to live with his father, Ed Jr. , and his stepmother. However, this did not last long before he was sent to live with his paternal grandparents at the age of thirteen in rural North Folk, Ca. Edmund did not get along with his grandparents any better than he did with his mother or father. In fact, Edmund lasted with them until August 27, 1964, at age fourteen, when he shot his grandmother in the back of the head with a . 2 caliber rifle after an argument. He later stabbed her lifeless body numerous times with a kitchen knife, and then he shot his grandfather as he returned home. He called his mother and told her what had happened and waited patiently for her and the police to arrive. Once the police arrived and they questioned him about what had happened, Edmund's only response was, â€Å"I just wondered how it would feel to shoot grandma. † Edmund later explained that grandpa was shot out of mercy, a way to spare him from the discovery of his wife. As a punishment for the murder of his grandparents, the courts sentenced Edmund to Atascadero State Hospital where he was placed in the criminally insane unit. Atascadero State Hospital is an all-male, maximum security, forensic facility serving the entire state of California. Upon entering the facility the psychiatrists there examined and tested Edmund's level of intelligence and came up with the findings that he had an IQ of about 145 and possessed the personality disordered titled personality trait disturbance, passive-aggressive type. While in ASH Edmund became such a model inmate that the doctors trained Edmund in how to administer the tests. Knowing how the tests worked allowed Edmund to learn ways in which to provide the doctors with appropriate responses that would pave the way for him to be later deemed no longer a danger to society. Once Edmund passed the tests, he was released back into the world under his mother's care. Now age twenty-one, Edmund returned to his mother's house and fell right back into the tormented ways. Edmund's mother blamed him for everything. She would repeatedly yell at him that it was his fault she had not been with a man for a number of years. With Edmund's new found way of life, he decided he would try to find work. His mother saw how intent he was on getting a job so she tried to have his juvenile records sealed. He first worked at a Green Giant canning plant as a laborer before he applied with the State Division of Highways in 1971; a job that would allow Edmund to hang out with law enforcement. He tried hard to get a job in law enforcement but was rejected due to his large size, of six foot nine inches, and weighing almost 300 pounds. But his new found friends supplied him with handcuffs, a training badge and gun. Part of Edmund's release agreement was to visit with a psychologist regularly. Edmund did this, however as he began to get close with the police officers, and attend his weekly sessions, he began training himself for his next kill. That is he would pick up hitchhikers and provide them with the necessary ride, putting on the â€Å"gentle giant† charade so as to provide a sense of genuine sincerity for those whom he picked up. This manipulation and control over the situation are primary talents of this psychopathic serial killer. Edmund's first kill did not happen until May of 1972, in which he picked up two college women, Mary Anne Pesce and Anita Luchessa, on a freeway ramp. Edmund knew the area so well that he was able to get the car turned around without the girls having any clue that their direction had changed. Edmund then drove to a remote area he learned about from his interaction with the highway department. Upon arriving to the area, Edmund handcuffed Pesce in the backseat and placed Luchessa in the trunk of the car. Edmund returned to Pesce and placed a plastic bag over head, and tied it on with the belt of a bathrobe. However, the belt broke and Pesce had managed to bite through the bag, so Edmund drew his knife and began stabbing her inthe back. These stabbings did not seem to have any effect on her because she was still wiggling around and fighting back. Then Edmund grabbed her by the chin, pulled back her head, and slit her throat. After killing Pesce, Edmund went back to the trunk and began stabbing Luchessa repeatedly in the throat, eyes, heart and forearms. Now that these women were dead, he took them back to his apartment where he dissected their bodies, took Polaroid pictures, and cut off their heads. I remember there was actually a sexual thrill. You hear that little â€Å"pop' and pull their heads off and hold their heads up by the hair. Whipping their heads off their body sitting there. That'd get me off† (Vronsky). Edmund took the remainder of the two women and put them into plastic bags, of which he buried in the Santa Cruz hills, their torsos and limbs in one area, their hands in another. All the while disguising the burial ground with techniques he had learned as a Boy Scout. With the excitement of the killing behind him, Edmund began to return to his normal routine of attending bars filled with law enforcement personnel. All the while he was attending these local gatherings; he was remaining one step ahead of all clues about the cases. In September 1972, Edmund struck again, only this time it was a fifteen year old girl, Aiko Koo, on her way to dance class in San Francisco. Edmund took her to a remote location where he strangled her into unconsciousness, raped her, and then placed her body in the trunk of his car. On his way home however, he stopped off for a beer. When he returned to his car he opened the trunk and, admiring my catch like a fisherman's looked in at the little girl. The next day Edmund buried the body in his typical fashion, but kept her head. With the head of Koo in the trunk of his car he drove to the psychiatrist's office for his regularly scheduled appointment. While at the appointment, the psychiatrist is quoted as saying, â€Å"If I were seeing this patient without any history available or without getting the history from him, I would think that we're dealing with a very well adjusted young man who had initiative, intelligence and who was free of any psychiatric illness†¦ In effect, we are dealing with two different people when we talk of the 15 year old boy who committed the murder and of the 23 year old man we see before us now. . . it is my opinion that he has made a very excellent response to the years of treatment and rehabilitation. . . † (Vronsky). No one knows for sure what the psychiatrists would have said that day if they had known of the head in Edmund's trunk. After living on his own for a while, Edmund decided to move back home with his domineering mother. Since the last killing in September Edmund was doing well, that is until he picked up college student Cindy Schall. Edmund shot Schall in the head and brought her body back to his mother's house, and when she wasn't looking he carried her up to his room and put her in his closet. The next day while his mother was at work Edmund took the corpse to bed and had sex with it. After this he drained the body of blood in his mother's bathtub, cut the body into pieces, bagged them and threw them off of a cliff. He kept the head, this time repeatedly having sex with it. When he grew tired of the head Edmund buried it in the backyard facing up towards his mother's bedroom window. The local university at this time had gotten word of a string of unsolved murders and warned its students not to take rides from strangers. Lucky for Edmund his mother worked at the university and frequently needed him to pick her up, so he ended up with a decal for the university to allow for his easy access. His mother was well liked, respected, and known for her kindness at the university. Edmund used the decal on his car to pick up two more unsuspecting college women. He then took these women back to his mother's house where he decapitated one of them in the trunk of his car. Later that night while his mother was sleeping he carried the headless body up to his room. Edmund has been quoted as saying, in â€Å"†¦ the head is where everything is at, the brain, eyes, mouth. That's the person. I remember being told as a kid, you cut off the head and the body dies†¦. that's not quite true. With a girl, there is a lot left in the girl's body without the head. Of course, the personality is gone (Vronsky). Edmund went from the kill of the two college women until one fatal Easter weekend in 1973. On this weekend Edmund had finally conquered what had driven his hatred all these years, Edmund killed his mother. While his mother lay sleeping in her bed the night before Easter Sunday, Edmund went in with a claw hammer and smashed his mother's head in. Edmund then decided, what's good for my victims was good for my mother's He then proceeded to decapitate her, and raped her headless corpse. He then removed her larynx and tried to run it through the garbage disposal only to have it jam and spit the larynx back at him. Edmund later recalled to police as saying, â€Å"even when she was dead, she was still bitching at me. I couldn't get her to shut up. † This same evening Edmund called and invited his mother's best friend over for a â€Å"surprise† dinner party. Upon her arrival however, Edmund punched her, strangled her, and again cut off the head which he placed in his bed. He then slept in his mothers bed. The next day Edmund got in his car and began to drive aimlessly. He drove all the way from Santa Cruz, Ca. to Colorado. A11 the while listening to the radio hoping for some sort of news flash to come out of the killing he had just committed. But since no such thing happened, and he had grown tired of waiting, Edmund called the Santa Cruz police confessing to all of the crimes. They however, knowing Edmund as friend, did not believe him, forcing him to call several times before they took his word. Which then lead local authorities to his destination where he surrendered willingly. While awaiting trial, Edmund attempted twice to commit suicide by slashing his mists, and was soon transferred to a solitary cell. The trial itself was rather short – the evidence was there, and it showed clear premeditation. A1l of the psychiatrists asked, testified that Edmund was sane at the times he committed his crimes. Edmund was put into prison, where he calmed down and became a well-behaved inmate. At the trial he was asked what he thought would be an appropriate punishment for his actions, his response was â€Å"death by torture. † He was sentences to response was death by torturers He was sentenced to eight concurrent life-prison terms with possibility of parole. Edmund has been up for parole since 1980, but has been denied every time he's applied. Edmund Kemper is said to have been a egotistic lust killer. That is these people set out not with the interest to kill or hurt anyone, but with the intention of wearing your skin or eating your liver, or in the case of Edmund to have sex with your severed head and decapitated corpse. lts just that your life gets in the way of their fanta sy. In Edmund's instance he explained that the actual killing of each victim had little to do with his fantasies, he goes on to say, â€Å"but what I needed to have was a particular experience with person, and to possess them in the way I wanted to: I had to evict them from their human bodies. (Vronsky). When it comes to classifying Edmund as a psychopath, it can be done but in the broadest sense of a definition. A psychopath derives their tendencies from biological predispositions. Including, but not limited to faulty family enviro ends, aloof parents, and inconsistent rewards and punishments. In Edmund's life his parents w re never really there for him, they just shuffled him back and forth before finally sending him to live with extended family. The punishments were inconsistent because his mother locked him in his basement â€Å"bedroom† due to the fear felt by his sister even though he did nothing to provoke the fear. I believe more appropriately Edmund Kemper fits the definition of having a Homicidal Pattern Disorder. Which according to the future volume of the DSM will be defined as deliberate and purposeful murder or attempt at murder of strangers on more than one occasion; tension or affective arousal at some time before the arts; and pleasure, gratification, or relief in commission or reflection of the ants. In the end, I believe that all Edmund truly wanted was a woman's love. Something he wished for greatly, but was always an illusion, never attainable. It is clear what Edmund's purpose for killing these women was, the need to feel a close intimate connection with a member of the opposite sex, more specifically a connection between himself and his mother. Once this conquest was fulfilled, the intimate connection between him and his mother, Edmund willingly turned himself in because his mission was over.

Aplikasi Endnote

Contoh Aplikasi Software EndNotes Researches on value relevance of accounting information in Indonesia an d other developing countries generally suggested that accounting numbers are relevant to measure firm value (1, one author of journal). However, value relevance of accounting information in Asian countries are also found to fluctuate over time as a result of financial crisis, negative earnings, accounting scandals and violation of regulations in the capital market. These events have negatively affected value relevance of accounting information.Researches on value relevance of accounting information have continued to develop following such changes (2, three authors of journal) investigate the value relevance of book value and earnings between two different financial reporting regimes i. e. during MASB and FRS period in Malaysia. The result of the study suggests that book values are value relevant under both regimes but earnings are value relevant only during the MASB time period. That means that the change in financial reporting regime also affects significantly the value relevance of book value and but not earnings.Another study which investigates the value relevance between aggregated and disaggregated book value and earnings among Malaysian high-tech firms is performed by (3, three authors = 2). The result of the study shows that the explanatory power of both book value and earnings are fluctuating, book value is in a decreasing trend, while earnings show an increasing trend. In addition, the result also suggests that disaggregated book value and earnings could explain the variation in market value better than aggregated book value and earnings.The relationship between earnings management and value relevance of accounting information can also be explained through earnings quality. (4, two authors of book) argue that earnings management is associated to earnings quality. (5, single author of journal) also states that highly managed earnings have low qualit y. It means that earnings management actions will reduce earnings quality i. e. reliability of earnings. The relevance of accounting information in valuation of a firm can be affected by market’s insight of the reliability of the information (6, four authors of book series).This means earnings management actions negatively affect value relevance of earnings. Most of the studies on the relationship between earnings management and value relevance of accounting information are conducted in the West or developed countries. These studies attempted to examine earnings management using discretionary accruals (7, three authors of journal; 8, two author of journals; 9, single author of journal). Governance system plays an important role in the financial reporting process.As suggested by prior researches, rules and regulations formulated to protect investors are key institutional factors affecting the corporate policy choices (10, three authors of conference proceding; 11, two authors of journal). The researchers find that the protection level performed by institutions are associated with the usefulness of accrual-based accounting information. The level of protection imposed by the capital market supervisory agency plays a role in reducing the level of manipulation that can be conducted by managers and controlling shareholders through accruals transactions. Several international studies provide evidence on the association between earnings quality and the degree of protection to investors from the expropriation by controlling shareholders and managers. These studies assert that the characteristics of earnings are affected by the degree of investors’ protection (12, same aurhor with no 11 and 2). As an emerging capital market, many of the listed companies in Indonesia have evolved from the traditional family owned enterprises with highly concentrated ownership structure (13, single author of thesis).In the context where firms have a controlling block of shar es held by the major shareholders, the key agency problem is between the controlling (majority) and minority shareholders. The condition gives great opportunities for managers to engage in real earnings management especially in Indonesia. Under the condition of a highly concentrated ownership structure, it is argued that the controlling shareholders effectively possess greater control rights than the control rights provided through their voting shares as they are also involved in the management decisions (13, three authors of electronic article).Concentrated share ownership thus creates opportunities for controlling shareholders to expropriate the resources of an entity. Expropriation is a process of using one's control rights to maximize their welfare through the distribution of wealth from others to him (14, four authors of book series). Expropriation is one of the earnings management tactics conducted by management for the benefit of the controlling shareholders. Furthermore, (15 , same authors with no 14) state that the monitoring function will be hard if managers are part of the majority shareholders when their ownership increases to a certain level.If one’s voting shares have reached a certain threshold, then he/she can have a full control and tend to steer the company to accomplish his/her personal objectives (16, two authors of journal). In addition, it is also argued that to engage in expropriation in countries that adheres to the civil law is easier as compared to countries which practise common law legal system (17, three authors of journal; 18, two authors of journal).Under the Common Law system, accounting standards and policies are more stringent and protection of the rights of shareholders and creditors is greater with the implementation of various contract system (19, three authors of book series). It is perceived that a country like Indonesia which has its legal tradition originated from the civil law has relatively weaker development in its capital market and various financial institutions as compared to those countries which have legal environment rooted from the Common Law system.The evidence is consistent with study conducted by (20, same authors with no 19). On the contrary, The German’s companies with principle-based accounting standards would prefer to perform accrual earnings management because lenient standards still allow the conduct of accrual earnings management whichis less costly. The findings are in line with (21, same authors with no 17) which found that accounting standards which are more stringent (tighter) is able to reduce the practice of accrual earnings management, but triger real earnings management.